WelcomE |
|
LOOKING FOR INSPIRATION FOR HOW TO LEAD INNOVATION?
My name is Arne Stjernholm Madsen. From 1997 to 2018 I worked as an
advocate and facilitator of innovation and new business creation in
large corporations. I am now retired, and I fully enjoy the 'third age'.
However, I have chosen to keep my homepage until further - just in
case someone could make use of the information gathered.
My philosophy is to bridge between industrial practice and academic research: I took a
PhD at Copenhagen Business School on The evolution of innovation
strategy in June 2012, and alongside my job as innovation
manager I speak at universities as well as large corporations and
industrial networks. You can read more here and invite me to speak
at your organization.
Staging innovation
Increased globalization in business competition makes the ability
to innovate and to redefine strategy crucial to a company. An
interesting question however is if a management team can control
innovation and strategic renewal of the company at all; or do such
changes emerge, driven by external events or by bottom-up
processes in the organization? This dilemma between control and
experimentation is not only a key issue in innovation management;
it’s also what makes the field so fascinating – whenever you catch
the top, it stops spinning…
Credo for leading bottom-up innovation – from
behind
In a short tale, Franz Kafka describes a philosopher who believes
he could grasp the whole world if he could understand a single
element in it. He is fascinated by children’s spinning top and
hopes to be able to catch the top whilst spinning in order to
understand it; but every time he succeeds in catching it, he
stands with a daft piece of wood.
The tale can be seen as an image of corporate innovation: the
organization spins from the energy of spontaneous ideas, but their
directions are totally unpredictable. “We
should manage this better” is the corporate response.
Then scenarios are created, goals are set, strategies are formed
and plans are made. As result, you end with a corporate innovation
effort which is as predictable as a five-year plan in a communist
state.
The middle way is to respect the yin-yang of innovation management
between top-down foresight and bottom-up insight, between setting
direction and letting go. Top-down visions are needed; but so is
the relative autonomy of bottom-up initiatives. Top-down
innovation management and bottom-up innovation leadership are two
distinct disciplines; the first is oriented towards executing on
goals and ambitions – the latter towards exploration and
experimentation. We let Nelson Mandela speak:
- “A shepherd stays behind the
flock, letting the most nimble go out ahead, whereupon the
others follow, not realizing that all along they are being
directed from behind” (in “Long Walk to Freedom” –
thanks to Emer. Prof. J-P Deschamps, IMD!)
Leading from behind is controversial to traditional management,
where you show the way ahead and expect the organization to
follow. Leading bottom-up innovation from behind requires top
management to define the frame and the priorities; and then let go
and be open for whatever emerges.
During the last four years, my role at Novo Nordisk Device R&D
has been exactly to lead the bottom-up innovation from behind,
using dialogue-based idea management and project onboarding. I
shall be happy to share my experiences.
Forming the new innovation language
These years, innovation transforms from being a distinct corporate
practice to becoming a deliberate discipline of Innovation
Management. We can draw a parallel to the field of corporate
strategy: there was no language to name what you were doing until
the birth of Strategic Management in the 1960’s. In other words,
you could see the practical results of your strategies, but there
was no framework for reflecting and learning about strategy
making. “You can’t tame what you can’t name”. It’s my
professional mission to contribute to the creation of Innovation
Management as a deliberate discipline – in other words, to form
the new innovation language in the interaction between theory and
practice.
I live in Copenhagen, Denmark, where I have pushed the
development of the innovation discipline forward. First of all by
founding the Danish Initiative for Creativity & Innovation in
2000, for which I served as a president until 2006.
I also served as a chairman of the planning committee for the 10th
European Conference on Creativity & Innovation, ECCI X, held
at Copenhagen Business School in 2007, as well as of other
innovation conferences in Denmark. Last, not least, I’m a
passionate networker and I share experiences and knowledge across
companies and industries.
|
|
|